Every day, when I throw away a plastic cup of iced coffee

Once a week, when I cut the milk carton with scissors
to throw away

Once a month, when I throw away a beautifully designed
shampoo bottle

My heart aches

During a marketing conference I attended on a business trip to San Francisco in 2018, where the CEOs of Glossir and Allbirds spoke, I witnessed a D2C trend in the start-up community. Attention was also focused on developing products for a sustainable society. I clearly recall that even the term 'sustainable' was uncommon in Japan at the time, so it appeared new and fresh to me. After returning to Japan, I had a business meeting with Komehyou, Japan's largest re-use department store company. I started a business called "mi luna," reviving once-purchased jewelry into fashionable jewelry by upcycling. At first, the rarity of the project attracted a lot of attention. Sales grew successfully from the first year, but the challenge remained that jewelry, a luxury item purchased only a few times a year, could not inherently solve the environmental problem. At the same time, I began to feel uncomfortable with retailers attempting to make sales commercially by shifting the focus of their business to environmental issues for marketing reasons. During this time, I came across Bill Gates's "How to Avoid a Climate Disaster" and learned that 51 billion tons of greenhouse gases are emitted annually worldwide. I was also shocked to learn that about 40% of these emissions are caused by the packaging, production, and transportation used to manufacture and sell products.
Our choices can have an impact of reducing 1% of 51 billion tons (575 million tons)
In our daily lives, we are surrounded by a lot of packaging.
For example, individually wrapped plastics (even toothpicks are wrapped in plastic in Japan), trays carrying fresh food, plastic bottles for cosmetics and shampoo, and just about everything else. Suppose this continues to flow into the ocean. Will we continue to discharge endless amounts of packaging that won't disappear for 100 years? I firmly believe that we, the Millennials, should not choose to live our lives with the same values we have had until now and that our children who are left will pay the price. We must reduce packaging as much as possible, believing that tomorrow's consumption will create the future. Therefore, our "Vacuum Supply Chain Business" achieves a package-less supply chain with the retail industry, the point of contact for customers selling food, beverages, cosmetics, daily necessities, and medicines. We are committed to achieving large-scale environmental improvements throughout the "Entire Supply Chain," from raw material procurement, production, manufacturing, processing, storage, transportation, and consumption. By 2032, which is 10 years after the start of our business, we will be able to achieve carbon neutrality through the NEXT CIRCULAR "ECO" NOMY, which can be done "now." Our goal is to reduce 575 million tons or 1% of the 51.0 billion tons of gases produced annually.
Our patented vacuum technology will create a new framework from production to retail and consumption. Starting with introducing the vacuum system at the retail stores, as they are the primary contact point with the customers. The "vacuumed-food dispenser" system will allow products to remain in vacuumed containers from production to market. Long-term storage and significantly extended shelf life can be achieved with bring-your-own-vacuumed-bottle containers for home use. This vacuum system can replace 5-70% of the products sold in supermarkets. Take, for example, the milk you drink every day. Sterilized milk is processed at the point of production and transferred into 100L vacuum containers for distribution. Which are then delivered directly to supermarkets and set up for sale in the vacuumed-food dispenser system. Consumers can purchase the amount they wish in their own bring-your-own-vacuumed-bottle and store fresh milk in their refrigerators at home. As a result, the shelf life/consumption period is more than doubled, keeping the family's food tasty and fresh. Furthermore, the bring-your-own-vacuumed-bottle can be washed and reused as many times as needed until it breaks. Our patented ultra-vacuum technology is the highest limit of vacuum on earth. It uses the same technology in rockets and is expected to have the same effect as storing goods in outer space. This technology ensures an industry-leading competitive advantage for 30 to 50 years.
Guarantees the fastest, most earth-friendly, recycling-oriented consumption.
Bringing the planet and its people to a world of sustainable health
Let's talk about the future world from here.
Applying IC tags to logistics materials and household vacuum packs not only enables tracking for re-use and recycling but also tracks automatic ordering as the contents decrease and understanding of individual purchase/consumption product data to provide personalized food-management via integration with healthcare systems. This allows consumers to efficiently manage the necessary ingredients and products on their devices. It will provide consumers with discounts on re-purchases and offer a large, environmentally participating green points platform that can be used for donation. We will provide supermarkets with digital signage to display while consumers wait for their vacuumed-food dispenser to be ready, and provide new advertising filters, such as companies with a high ESG score for ad placements, and become a leader for circular economy in the advertising industry.
We will actively engage with global issues such as food loss problems and food shortages. In recent years, the disposal of out-of-spec or adjustment for shipment fruit and vegetable has become a problem. We plan and market D2C products made from discarded/shipment-adjusted fruit and vegetables in paste form with farmers. In addition, with governments/local governments as sales destinations, we will provide vacuum containers that enable long-term preservation and extend shelf life for food supplies in ODA and shelf-stocking in various countries. "The pleasure and freedom of choice" in developing countries and in developed countries, "Food Aid Trucks" as mobile-supermarket, which can provide food aid in times of emergency and help the elderly/depopulated areas. We also plan to contribute to the problems of developing countries and refugees who are greatly affected by global warming. Although our discussion has covered the grand future, vacuum technology is only a means to an end. Just as Apple sells the future "experience" rather than the iPhone, we will continue to expand our approach to "living" in a sustainable global environment. To do so, we will first raise 5 billion yen in funding over the next year and focus all of our efforts on introducing farmers and each stakeholder in the supply chain to our solution using our patented vacuum technology.
Every small consumption decision we make daily will change the future; just as they say, 5% of the economy can change the world. We will continue to carry out this project with the confidence that the actions of each individual will bring the world together beyond the existing capitalism and toward a sustainable environment for future generations.
14 Mar 2022, Ikumi Narui